Eastern New York Federal Credit Union

Fighting for truth, justice and a better way to save

Penny Save is a crusader. Her mission? To help people reach their dreams, to help them understand that by planning ahead, by making small adjustments today, people can have what they need today...and tomorrow.

As a child, Penny had it all. She lived in a luxury apartment on Central Park. She went to the best schools, hung out with the right friends, went to all the finest birthday parties. Her life was something right out of Lifestyles of the Rich and Famous, Schoolgirl Edition.

Then, disaster happened. In a corporate scandal, her parents lost everything and she was sent to live with her grandfather on a farm in rural New York. Over the years, her grandfather taught her about hard work, and of sacrificing today's wants for tomorrow's needs. And in the process, she discovered her special powers and developed some tools that she uses for the good of savers everywhere.

Now Penny is on the lookout for people who are putting their future in jeopardy by not saving enough, or not saving the right way. People who either don't understand the value of saving, think that saving is an impossible dream, maybe just don't know the best ways to save, or don't know quite how to get started.